According to Allure magazine, CoffeeBerry Extract currently has the highest antioxidant potential of any ingredient, based on its Oxygen Radical Absorbance Capacity Score (ORAC) a method developed by the U.S. Department of Agriculture as the standard to measure the antioxidant capacity of natural substances. In plain terms, this means CoffeeBerry is a better antioxidant than green tea, white tea, vitamin C, vitamin E, grape seed extract or idebenone. In fact, CoffeeBerry Extract has ten times the antioxidant power of green tea.
Antioxidants are important components in the fight against aging. Without antioxidants, factors like sun exposure and pollution cause the skin to release free radicals, which (amongst other things) destroy collagen, one of the proteins that keeps skin looking plump, lifted, and unwrinkled. The body naturally produces antioxidants or acquires them from one's diet or a supplement. However, antioxidant levels may be increased in the skin via topical application. As such, antioxidants are excellent prevention against future signs of aging.
Yet, the effects of CoffeeBerry are more than just preventative. According to results published in Allure magazine, the texture and tone of the skin treated with CoffeeBerry extract showed 46 per cent improvement in fine lines and wrinkles, 64 per cent in overall skin smoothness, and 79 per cent in skin hydration. CoffeeBerry may be so effective partially because of its mechanism of action in the cell. Unlike other antioxidants, CoffeeBerry combats free radicals throughout the entire skin cell, unlike many other antioxidants, which are limited to specific areas of the cell. Further, CoffeeBerry contains exfoliating polyhydroxy acids, which help the user see almost immediate improvement. Studies additionally confirm that the ingredient is safe and effective for dry skin and skin discoloration.